Prepared for: [Customer Name]
By: Niket Gupta · niket@ideadunes.com · +91 7709399141
If you trust Ideadunes with [Customer]'s scheduling operations, you are betting on three things:
99.99% SLA · multi-region active-active · proven through 30M bookings.
SOC 2, HIPAA, ISO 27001, GDPR, DPDP. Customer-managed keys. Data residency.
Quarterly roadmap reviews. Feature voting weighted by ACV. Custom dev for >₹2 cr deals.
Dedicated CSM · 24×7 P0 in 15 min · founder reachable directly · escalation in writing.
Skilled labor shortage means scheduling efficiency is no longer optional.
WhatsApp-first. Self-service. Instant. The old call-center scheduling model is dying.
DPDP, EU AI Act, NIS2, sector regulations. Building compliance in-house is suicidal.
Multi-objective optimization that took ₹50 L of consulting now runs in milliseconds.
A horizontal scheduling platform with vertical depth. One core engine, 30 industry templates, 80+ integrations, 14 stakeholder dashboards.
11 calendars · 220 holiday sets · DST · TZ
13 types · skills · location · capacity
Visual no-code · versioned · simulated
47 types · explanations · suggestions
OR-Tools + ML · multi-objective
9 channels · WhatsApp/SMS/voice/email
Ideadunes lives between your customer touchpoints and your back-office systems. We don't replace anything — we coordinate.
| Layer | What it does | What we replace |
|---|---|---|
| Customer touchpoint | Booking pages, app, WhatsApp, voice | Calendly, ClickToBook, in-house portals |
| Orchestration | Time, resources, rules, optimization | Spreadsheets, custom scripts, vertical SaaS |
| Communication | Confirmations, reminders, follow-ups | Twilio direct, mailers, manual outreach |
| Compliance | Consent, audit, retention, jurisdiction | Legal team manual policy enforcement |
| Back-office | Sync to ERP, CRM, EHR, accounting | Nothing — we sync, you keep your systems |
Aggregate across 8,432 paying tenants · enterprise (50+ resources) subset reports stronger numbers.
HIPAA + DPDP. ₹62 L/mo revenue recovered. 7-day payback.
SLA breaches −64%. ₹2.3 cr/yr penalty savings.
Repeat visits +24%. 14-day rollout. AED billing.
91% parent app adoption. 100% paperless attendance.
Zero queue overflows. −42% avg wait. DigiLocker.
142 simultaneous events. Zero conflicts. Multi-vendor.
Live reference calls available with 48 hours notice — under mutual NDA.
Auto-scale per tenant. p50 API 42ms. p99 312ms.
Row-level security. Continuous PITR. 35d backup.
Global CDN. WAF. DDoS shield. mTLS available.
IN/EU/US/UK/AE/SG/AU. Customer-controlled residency.
Okta, Azure AD, Google, custom OIDC. SCIM provisioning.
Customer trace export. Datadog APM. Per-request ID.
| Encryption at rest | AES-256 · AWS KMS · customer-managed keys (CMK) on Enterprise |
| Encryption in transit | TLS 1.3 only · HSTS preloaded · HPKP for sensitive endpoints |
| Field-level encryption | PHI/PII fields encrypted with separate keys · searchable encryption for indexed fields |
| Key rotation | Automatic 90-day rotation · audit-logged · zero-downtime |
| Access control | RBAC (14 roles) · ABAC for fine-grained · just-in-time elevation |
| MFA | Required for all staff · TOTP + WebAuthn · phishing-resistant |
| Network | VPC isolation · WAF · DDoS shield · IP allow-listing · mTLS option |
| Pen test | Quarterly external · CrowdSec · last test 0 critical · report under NDA |
| Bug bounty | HackerOne · paid in USD · 47 valid reports paid to date |
| SOC monitoring | 24×7 SOC · Datadog SIEM · MTTD < 5 min · MTTR < 30 min |
In audit · Aug 2026 · letter available
Implementation done · Oct 2026 cert
Privacy extension · with 27001
Pre-signed · 12 customers active
Full implementation · DPO appointed
SAQ-A via Stripe + Razorpay
IN · EU · US · UK · AE · SG · AU
Article 27 · UK ICO ZA8472XX
Cyber $10M · E&O $5M · GL
Okta · Azure AD · Google · Auth0 · custom OIDC
Workday · BambooHR · Rippling · Keka · Darwinbox
SAP · NetSuite · Dynamics · Odoo
Salesforce · HubSpot · Zoho · Dynamics
Slack · Teams · WhatsApp · SMS · voice
Google · Outlook · Exchange · iCloud
Stripe · Razorpay · Adyen · enterprise rails
HL7/FHIR · Epic · Cerner · Athena
Webhook · REST · GraphQL · file SFTP
| Phase | Weeks | Deliverables |
|---|---|---|
| 1. Discovery | 1-2 | Joint workshop · current-state mapping · success metrics defined · MSA + DPA signed |
| 2. Configuration | 3-5 | Tenant provisioning · SSO setup · resource models · rule configuration · test data load |
| 3. Integration | 4-7 | HRIS · ERP · payment · calendar · custom integrations via webhooks |
| 4. Migration | 6-9 | Historical data import · parallel-run validation · cutover plan |
| 5. Training | 8-10 | Admin certification · end-user training · documentation co-authored |
| 6. Go-live | 11 | Soft launch with pilot group · monitor · adjust · expand |
| 7. Hypercare | 12-14 | 30-day hypercare with named CSM · daily standup · weekly executive review |
| Component | Range | Notes |
|---|---|---|
| Platform fee | ₹4 L – ₹40 L/mo | Based on resources, regions, features |
| Per-resource | ₹49 – ₹149/resource/mo | Volume discounts above 1,000 |
| Usage · messaging | cost + 15-30% | SMS/WA/voice · pass-through possible |
| HIPAA / regulated pack | +₹2 L/mo | BAA, audit logs, dedicated support |
| Dedicated VPC | +₹50k/mo | Isolated infrastructure |
| On-prem option | +₹4 L/yr per region | Self-hosted with our support |
| Custom integration | ₹2-10 L per integration | One-time fee |
| Implementation | 15-25% of year-1 ACV | Capped at ₹40 L |
4 minutes/month allowed downtime · 50% credit for breach
Named on-call engineer · phone + Slack + email
Critical degradation · workaround within 4h
Quarterly business reviews · monthly health checks
ACV-weighted votes on quarterly roadmap
Negotiated · IP indemnity · cyber insurance assigned
| Cost dimension | Build internal | Ideadunes Enterprise |
|---|---|---|
| Year 1 development | ₹2.4 cr (8 engineers × 12 mo) | ₹48 L (subscription) |
| Year 2-3 maintenance | ₹2.9 cr (60% of dev cost yearly) | ₹96 L |
| Infrastructure (3 yr) | ₹84 L | included |
| Compliance audit | ₹40 L (SOC2 + HIPAA + ISO) | included |
| Time to first booking | 12 months | 1 day |
| 3-year TCO | ₹6.4 cr | ₹1.4 cr |
| Risk of failure | ~60% of build projects | 0% (proven) |
Mitigated by data export tooling · escrow option · open file formats · 30-day return period
In audit through Aug 2026 · interim attestation letter from auditor available now
Delaware C-corp parent on enterprise contracts · SCC clauses for cross-border
Locked for contract term · 8% cap on renewal increases · written into MSA
Engineering org structured to operate independently · key-person insurance · documented architecture
You vote on roadmap · we publish 6-month plan · custom development for must-haves
Architecture review · security questionnaire · sandbox access for your team
2-3 customers in your industry/scale · we facilitate · under mutual NDA
MSA, DPA, BAA, SLA review · counter-signed PDFs · standard terms 80% accepted
30-day paid pilot with one business unit · success metrics agreed · go/no-go decision
Niket Gupta · Founder
niket@ideadunes.com
+91 7709399141
apps.ideadunes.com
Confidential · prepared for [Customer]