Niket Gupta · Founder · niket@ideadunes.com · +91 7709399141
Every business has a scheduling problem with twenty hidden dimensions. They all build their own version. They shouldn't.
Calendly handles 1 dimension. Real ops needs 20: timezones, multi-resource, capacity, fairness, dependencies, compliance.
40+ vertical schedulers exist. Each rebuilds the same engine badly. None talk to each other.
Average enterprise spends ₹40 L+ over 18 months building scheduling. Most projects fail or shelve.
HIPAA, GDPR, DPDP, labor codes, tax rules — every team rediscovers the same regulations from scratch.
One orchestration engine. Eight components. Every industry gets a different skin. The engine is one.
11 calendar systems · 220 country holidays · DST · timezones
13 resource types · skills · capacity · location-aware
Visual no-code builder · versioned · simulated
OR-Tools + ML · multi-objective · explainable
47 types · hard + soft · suggestions on conflict
9 channels · WhatsApp · SMS · voice · email · push
Scheduling is a horizontal need across every services business. Bottom-up:
Sources: Gartner WFM, Forrester scheduling, McKinsey services TAM, our internal market research validated through customer development with 312 prospects.
Tier pricing ₹499–₹4,00,000/mo. Industry-leading retention.
Per-booking + per-message + payment markup.
20% take on plugin sales. 47 published apps. Growing 82% QoQ.
30% take from reseller revenue. 1,247 active resellers.
Implementation, training, custom development. High margin, low priority.
BNPL · embedded lending · 0.4–1.2% take. Beta launching Q3.
Three structural advantages compound over time.
Each new industry skin makes the core engine smarter. Vertical-only competitors can't catch up.
More tenants = more developers = more apps = more tenants. 47 apps live. 312 in pipeline.
1,247 resellers selling for us in 42 countries. CAC 4× lower than direct sales.
Built for ₹500/mo customers. We can profitably serve segments competitors can't touch.
| Category | Examples | Where they fall short |
|---|---|---|
| Calendar tools | Calendly, Cal.com | Single-resource only · no rules engine · no AI optimization |
| Vertical SaaS · health | Practo, Zocdoc | Marketplace-first · doesn't power your operations |
| Vertical SaaS · beauty | Fresha, Booksy | Beauty-only · no white-label · weak in EU/IN |
| Vertical SaaS · fleet | Onfleet, Bringg | Logistics-only · no booking-side experience |
| WFM platforms | UKG, Workday | Enterprise-only · 6-month deployments · ₹1 cr+ ACV |
| Build-your-own | Internal teams | 18 mo build · ₹40 L+ · 60% of projects fail |
No one else is building horizontal scheduling infrastructure that scales from solo professionals to enterprises across every vertical.
| Year | ARR | Tenants | Team | Cash burn (annual) |
|---|---|---|---|---|
| 2026 (current) | ₹14.7 cr | 8,432 | 47 | profitable Q3 |
| 2027 | ₹35 cr | 22,000 | 87 | +₹4.2 cr |
| 2028 | ₹84 cr | 52,000 | 147 | +₹14 cr |
| 2029 | ₹201 cr | 118,000 | 247 | +₹28 cr |
| 2030 | ₹482 cr | 247,000 | 412 | profitable |
Conservative model · 140% YoY ARR growth → 95% by year 5 · NRR 118% → 125% · gross margin 82% → 86%.
47 people. Engineering led. Customer-obsessed. Profitable on the path to compounding.
Engineer-turned-founder. Sets product direction. Owns customer relationships under ₹50 L ACV.
Rust, Postgres, OR-Tools experts. 5 ex-FAANG. Average tenure 18 months.
Partner-led model. 3 enterprise AEs. 4 partner managers.
Customer success, support, finance, compliance, ops. Globally distributed.
Series B · ₹160 cr at ₹2,200 cr post · 18 month runway to next milestone.
Hire 40 engineers. Multi-region active-active. Agent OS GA. ML platform.
Expand enterprise sales (12 AEs). 3 new geographies. Reseller acceleration.
SOC 2, ISO 27001 certifications. HIPAA expansion. New jurisdictions.
Working capital, M&A optionality, opportunistic hiring.
Niket Gupta · Founder
niket@ideadunes.com · +91 7709399141
apps.ideadunes.com
Confidential · do not distribute